Ring logo and the history of the business

Let’s get an insight into the Ring logo and some history behind the home security brand.

The inability of Jamie’s wife, Erin Lindey, to hear the doorbell ring inspired the invention of Doorbot. It was founded in 2012 as American home security and smart home company specializing in devices that protect the home. 

In 2013, founder Jamie appeared on the Shark Tank to ask for $700,000. Sadly, the investors refused to back his new product. However, without taking their rejection personally, he turned the company around. This caught the attention of Jeff Bezos, who eventually bought it in 2018. 

Though the video doorbell is the brand’s flagship product, you’ll find other products as well. These are security cameras, security systems, smart lightings, and accessories, to list a few. To simplify its name, Jamie adopted Ring upon the suggestion of Hamet Watt, an investor. 

The change considered two factors. First, they thought the maiden name was techie. Second, they saw the new name as fun and meeting with the brand’s mission. While unveiling his company in 2012, Jamie didn’t forget the company’s visual diplomat.

 The Ring logo is simple yet gorgeous and recognizable. It’s a black and blue wordmark on a neutral white background. Also, it’s written in lowercase letters with calm curves. And because of its minimalist layout, it’s readable, versatile, memorable, and impactful.  

Ring Logo Evolution And Its History

The Ring logo is yet to undergo any refreshment. It’s almost ten years old but still exuding its supremacy. And because of its consistent personality, it has won the trust of its customers. In addition, it has built an emotional attachment with its users, making it unforgettable. 

So, with little ado, let’s study it further.


Cute, classic, modern, and visually pleasing are a few words that resonate with the Ring logo. It’s a logotype scripted in all lowercase letters. Also, it has an ultra-thin weight with calming curves, giving it a universal charisma. Artistically, though the Ring logo dresses in black, its letter—i has a blue dot. You can infer the dot signifies the blue button on its doorbells. Often, the Ring wordmark sits on a neutral background. Yet, it can render perfectly on bright backgrounds.

Why Does Ring Logo Work?

  1. The Ring Logo Is Simple:

The Ring logo is among the world’s most minimalist trademarks. It has only two colors and nothing else to complicate its personality. Therefore, it makes it more comfortable for customers to identify and decipher its message. In effect, it has become highly recognizable and timeless.

  1. The Ring Logo Is Attractive:

To stand out in any market, your logo should be unique and eye-catching. If not, your brand will get lost in a crowded place, and customers will never remember it. Luckily, the Ring logo is visually pleasing to the eye. And that’s why customers are still staring at it joyfully. 

  1. The Ring Logo Is Legible:

The inscription on any logo spells out its identity. So, people can make your brand out based on its name. So, you have a poorly designed logo if your customers can’t read its name. Thankfully, the Ring wordmark can be read regardless of the distance. It’s highly legible!

  1. The Ring Logo Is Memorable:

Can your target audience remember your name? If this isn’t the case, then you’re hurting your brand. To make your logo an unforgettable one, it should be simple, distinct, and gorgeous. These are a few of the qualities of the world’s iconic logos. Thankfully, the Ring logo is memorable.

  1. The Ring Logo Is Versatile:

Today’s customers are scattered over several mediums. So, it’s prudent to have a logo that can visit these channels without losing its identity. Luckily, since the Ring logo is cute with a modest layout, it can feature on any marketing channel. Again, this layout keeps its personality steady. 

Ring Logo Design Elements

Creative designers have several graphic elements at their disposal. However, each of these elements has specific emotions they convey. Therefore, it pays to pick the ones that tell your brand’s philosophies. Interestingly, the Ring logo used the most suitable elements to craft its image. Overall, you’ll find an inscription and two colors evoking its core messages. 

Ring Logo Shape And Symbols

  • A Ring:

The dot on the letter—i is a rounded shape. So, you can assume it’s a ring or a circle. In addition, the company uses a similar shape as its favicon. It’s a blue and white ring representing the button on its doorbells. You can spot the calming favicon on the browser’s address bar. The Ring, as a geometric shape, symbolizes community, unity, eternity, and totality.  

Ring Logo Colors

  1. A Black Color:

The Ring logo has black as one of its official colors. It’s the most dominating color marking its personality. As a color of mystery, most cultures associate it with the unknown or negativity. Yet, it can signify positive emotions such as seriousness, strength, authority, and elegance. 

  1. A Blue Color:

Blue is the next official color for Ring. You’ll find it dressing the dot on top of the letter—i. The color blue affects the mind and body positively. In most cases, the color of the sky signifies loyalty, confidence, and sincerity. Also, it can convey the spirit of wisdom and stability. 

  1. A White Color:

The black and blue Ring logo has a white background. Without its contrasting impact, the logotype wouldn’t be visible. White, the color of snow and heaven, symbolizes purity, goodness, and cleanliness. But, more so, it conveys the feeling of safety, protection, and perfection. 

What Font Is the Ring Logo?

The Ring logo is clean, readable, and visually appealing. Thanks to its font choice, it can boast of these positive values. Interestingly, Variable bold is the typeface marking its identity. It’s a sans-serif font ideal for designing most graphic projects. 

Matt Desmond owns the credit as the designer of Variable bold. In addition, this family font comes in several weights and styles—ultra light, light, italic, bold, and black. 

Why Is Doorbot Called Ring?

No one can downplay the importance of a good name. This is because it can also affect the success of any business. Jamie understands this fundamental aspect of business, so he went for the most suitable one. From the onset, he chose Doorbot for his company. 

However, after a while, he renamed it Ring. According to him, two factors accounted for the name change. First, he thought Doorbot sounds techie for a home product. And second, he wanted a name that fits the company’s mission and which can stand the test of time. 

In a nutshell, the name originating from the word—Ring signifies security.  

What Was Ring Originally Called?

Initially, Jamie Siminoff and his team of engineers unveiled the brand to the public as Doorbot. A company that makes video doorbells to provide security to its users. However, an investor, Hamet Watt of Upfront Ventures, suggested Ring. 

Hamet thought the name resonates perfectly with a doorbell tone and home security. Undoubtedly, Jamie found merit in the name and so adopted it. And, to keep a unique identity, he bought the domain name: www.ring.com for $1 million. 

What Year Did the Ring Doorbell Come Out?

Jamie Siminoff, the founder of Ring, got the concept in 2011. Here, he missed several mail deliveries because his wife couldn’t hear the doorbell ring. So, to avert this challenge, he searched for a doorbell that would connect to his smartphone. But he couldn’t find any to buy.

Therefore, the desire to know who’s at the door whenever he works in the garage inspired him to build this novel product. Finally, he founded the company in 2012 and sold the first video doorbell in 2014. It’s worth noting he worked on this project with a team of engineers.

How Do I Know What Generation My Ring Doorbell Is?

It’s quite easy to find the model of your doorbell. Importantly, knowing this detail would help you get compatible accessories for your device. Eventually, you would save time and money. Now, to find your product’s model, kindly follow these steps:

  • On the top left of your screen, tap the three lines.
  • Then tap devices.
  • Now select the device you want to know about.
  • Tap device health.
  • Followed by looking for device details.
  • Finally, you’ll find your device model under the product name.

What Is the Difference Between Ring 1st and 2nd Generation?

Generation one and two are security devices from Ring. The company designed the generation two device based on customers’ feedback. Therefore, it has improved outlook. However, both provide the same level of protection and security when it comes to function. But, for features, there are several distinctions. Yet, I’ll focus on only five below:

  • The Size—The second-generation device is smaller. Its keypad and contact sensor are about thirty-eight percent smaller compared to the first generation. Overall, it’s sleeker, making it easier to install on walls. 
  • The Battery—The first generation device uses three batteries, preferably lithium batteries. In comparison, the second generation device uses two CR2032 coin cell batteries. 
  • The Space—The sensors in the first generation device have a narrower gap. In contrast, the second-generation sensors have a wider space, allowing for mounting freedom.
  • The Keypad Space—The buttons on the first generation device are closer, allowing you to press the wrong buttons quickly. In contrast, it’s quite easy to press on the correct keypads on the second-generation because they are circled-shaped and well-spaced. 
  •   The Emergency Button—This could be one of the major differences. While the first generation device lacks an emergency button, its successor has three. These buttons give you access to the police, fire, and medical help. 

Who Founded Ring?

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Jamie Siminoff is an American Inventor, entrepreneur, and the founder of Ring. The Ring is a Wi-Fi-enabled video doorbell that offers security to its users. On October 18, 1976, Janie was born in Chester, New Jersey, United States of America.

He attended West Morris Mendham High School. Later, Jamie graduated from Babson College, where he earned a degree in entrepreneurship. As a kid, he loves creating things and experimenting much with different ideas in the garage.

It’s safe to conclude he developed an interest in business by admiring his father. Jamie’s father was a partner in a company that made pipes. As a result, Jamie’s first business was called Your First International. This business aimed to help entrepreneurs turn their ideas into realities. 

In 2005, he founded his second company—Phone Tag, the first voicemail-to-text service. In 2009, Ditech Networks bought the company later for $17 million. With the money from this sale, he started a couple of businesses before founding Ring in 2012.

Jamie Siminoff married Erin Lindey in 2006. They have a son called Oliver Siminoff, diagnosed with a disease called galactosemia. According to medical experts, this genetic disorder prevents babies from processing galactose. Galactose is a breast milk sugar. 

Today, the serial inventor Jamie Siminoff has a total net worth of about $350 million. 

A Brief History of Ring LL

Originally, Ring started as Doorbot. It’s an American company specializing in home security and protection products. It does this by incorporating outdoor surveillance cameras and videos into its devices. In 2011, Jamie Siminoff conceived the idea; however, he founded it in 2012.

In 2013, he pitched his idea on Shark Tank, a reality series to raise funds for his company. Jamie was seeking for $700,000 investment. However, he got rejected by the potential investors. Shortly after leaving the show, he renamed the company Ring. 

In 2015, the company unveiled—Stick-Up Cam, and it’s a wireless IP camera. Three years later, the company improved it by adding a cylindrical form, motion detection, two-way audio, a battery, wired, and solar power options. 

Then, in 2016, Shaquille O’Neal bought some stake in the company, eventually becoming a spokesperson for the brand. With Shaquille’s weight behind the brand, they raised over $200 million from several investors. A few are Richard Branson, Goldman Sachs, and DFJ Growth.

In 2017, Ring launched – Floodlight Cam, a camera integrated with a pair of motion-activated LED floodlights. To earn some money, Jamie, in February 2018, sold the company to Amazon. The purchase was worth between $1.2 and $1.8 billion. He was quite happy with the deal!

Under Amazon, the brand unveiled Ring Alarm, an alarm security kit. The kit includes a keypad, siren, and motion sensors. Then, on September 2020, Ring launched another product – Always Home Cam. It’s an indoor aerial camera that flies on a predetermined path. 

Ring operates from Santa Monica, California, and has over 1,300 employees.  

Summary of the Ring Logo And Its History

The Ring is an American company that specializes in home security devices. Jamie Siminoff founded it in 2012, having its head office in Santa Monica, California. The company began with a video doorbell; however, it has expanded to include other products.

These devices include smart lightings, security cameras, security systems, accessories, etc. In 2011, Jamie got the idea of connecting a camera to a doorbell. And working with a group of engineers in his garage, they invented Doorbot. 

Yes, Doorbot was the original name of the company. However, Jamie changed it to Ring for good reasons, aligning with the brand’s mission. In 2013, Jamie pitched his product to some investors on the Shark Tank show. Unluckily, none gave him what he badly needed. 

However, he benefited a lot from the highly watched television series. The show brought his product to the notice of millions of people. And that’s a free advertisement for his brand. So, in a short while, demand for the novel device started attracting investors.

Eventually, Amazon bought the company in 2018, offering around $1.2 billion. However, the history of Ring is incomplete without its logo. It was unveiled in the same year, becoming one of the most recognizable logos in the world. It’s a cute logotype written in lowercase letters. 

In addition, it comes in black and blue colors, conveying a sense of authority and stability. Overall, the Ring logo is modest, good-looking, readable, versatile, and unforgettable.