The Benefits of Running a Logo Contest

There are a lot of benefits to running a logo contest vs hiring a traditional design agency.

No new company is complete without a unique and professional looking logo. If you are needing a new logo designed for your company, though, you have several different options to choose from.

For many years, hiring a design agency was the most efficient and affordable way to get a logo designed. Today, however, there’s no better way to contract out your logo’s design than running a logo design contest. Below, we’ll take a look at what exactly a logo design contest is as well as the advantages that it offers over hiring a design agency.

What is a Logo Design Contest?

Logo design contests differ slightly from platform to platform, but the core concept typically remains the same. On LogoMyWay, clients are able to create a logo design contest just by filling out a simple form. After entering the required information, including a detailed description of what the client is looking for in their logo, clients are able to begin receiving designs from dozens of talented designers from all over the world. After reviewing these designs, clients are able to then select the design that they like the best, and the winning designer is rewarded with a sum of money.

Advantages of Running a Logo Design Contest

Running a logo design contest offers a number of considerable benefits when compared to more traditional logo design methods such as hiring a design agency. These benefits include things such as:

Numerous Logo Designs to Choose From

The biggest advantage of running a logo design contest is that logo design contests give you dozens of different designs to choose from. Having numerous logo designs to select from is especially beneficial when you aren’t entirely sure exactly what you want your logo to look like. Seeing numerous different designs – each one entirely unique since each one is created by an individual designer – makes the process of narrowing down what you are looking for in your logo much easier and also increases the chances of you finding the perfect design.


More Affordable

In spite of the fact that logo design contests provide you with far more designs to choose from than hiring a design agency, running a logo design contest is also more affordable than hiring a design agency as well. On LogoMyWay, for example, you can create a contest and begin receiving designs from expert designers for as little as $239. This amount of money wouldn’t even get you through the front door of most design agencies, yet it’s enough to see an entire logo design contest through to completion.

Faster Turnaround Time

When you post a logo design contest on LogoMyWay, you can begin receiving designs in as little as a few hours. Within a day or two, all of the entries for the contest will have been submitted, leaving you to choose the one that you like the best. In other words, running a logo design contest enables you to acquire your ideal logo in as little as a couple of days. The same cannot be said for hiring a design agency, which typically works at a much slower pace. If you need a high-quality logo and don’t have much time to waste, running a logo design contest is the quickest and most efficient option that you have available.

The Ability to See Work from Multiple Logo Designers

Logo design contests provide you with plenty of designs to choose from, but, more than this, they also give you the ability to see work from multiple logo designers. When you hire a design agency, you will likely be working with a single designer. Even if you shell out enough cash to hire an entire team of designers, that team will still be working in unison and sharing the same influences. When you run a logo design contest, though, you are able to receive designs from dozens of individual designers from all over the world – each one bringing their own unique style and perspective into the challenge. This process generates logo designs that are entirely unique from one another, giving you a large degree of variety to choose from.

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Competition Drives Excellence

Logo designers who are submitting work for consideration in a logo design contest only get paid for their work if their design wins the contest, and this arrangement is a very powerful motivator for designers to deliver their very best work. In every pursuit, competition drives excellence – and logo design is certainly no exception. When you create a logo contest on LogoMyWay, you’ll be receiving designs from expert designers who are all in it to win. Each one will be trying to put their best possible foot forward and each one will be trying to go above and beyond in their design in order to increase their chances of winning the contest. Most design agencies are very professional and strive to deliver their best possible work in spite of the fact that they are going to be paid regardless. However, there’s still something to be said for the boost in quality that you get when you throw competition into the equation.

A Fast and Easy Process

Not many things in life are as easy as posting and running a logo design contest. Filling out the form to start your logo design contest on LogoMyWay takes only a few minutes. Once this form is complete and you have thoroughly explained what you are looking for in your logo design, your work is essentially done. All that’s left to do at this point is watch as the designs start rolling into your inbox and select the one that you like best. From start to finish, running a logo design contest is by far the easiest and least time-consuming way to procure a high-quality logo for your company. Best of all, you can still be as involved in the design process and maintain as much control over what you want your logo to look like as you want. If you want to create an entire brief describing exactly what you want your logo to look like, you can do that. If you’d rather provide only basic instructions and see what the designers are able to come up with, you can do that as well. Logo design contests give you the option to be as involved or uninvolved in the design process as you like – and the entire process is always incredibly efficient and easy no matter how much or how little control you choose to maintain.

Logo Design Contests are a Lot of Fun

Having a good time may not be the number one thing on your list of priorities as you go about choosing how you will get your logo designed, but there’s still no denying the fact that running a logo design contest is really enjoyable. It’s exciting to view designs as they come in, and even more exciting when a designer manages to bring your vision to life. Logo design contests are one of the few opportunities for the non-artistic among us to see their own ideas and visions made a reality in digital art. Running a logo design contest also enables you to play the judge in your very own talent competition. On top of all the other benefits that running a logo design contest offers, it’s also an experience that is genuinely enjoyable as well.


If you are needing to create a high-quality logo that will set your company apart from its competition, starting a logo design contest offers a number of benefits that are well-worth considering. From cost-savings to more variety and numerous other advantages, there are plenty of ways that starting a logo design contest is more beneficial than hiring a design agency.

At LogoMyWay, we have helped companies all over the world easily acquire professional logo designs through our industry-leading logo design contest process, and we truly believe that running a logo design contest is the best way for companies of all sizes to acquire a great-looking logo. Don’t take our word for it though; start your own logo design contest on LogoMyWay today and see for yourself all of the benefits that running a logo design contest has to offer.