What do the Colors in the Google Logo Mean?
Though Google is famous for frequently changing the logo on the website’s homepage to reflect current events and important days in history, the web giant’s primary logo has changed very little over the years. It’s a colorful, immediately recognizable design that Google has been using since Larry Page first created the logo in 1997 using the graphics program GIMP.
Since then, Google has introduced several different iterations of the logo, most often simply changing the font and slightly rearranging the order of the colors. What significance then, if any, do these colors play in the Google logo? It turns out there’s an important message behind the colors Google chose to use in their now famous logo.
How the Colors in the Google Logo were Chosen
Any good artist knows just how important it is to choose the right colors, especially in designing something as essential to the branding of a company as a logo. It’s no surprise then that Google—a company famous for the attention they give their logo—didn’t just choose the colors in their logo by accident. When asked how Google came to choose the colors they did, Ruth Kedar, the graphic designer who developed the logo the company now uses, said, “There were a lot of different color iterations. We ended up with the primary colors, but instead of having the pattern go in order, we put a secondary color on the L, which brought back the idea that Google doesn’t follow the rules.”
In deciding what the colors in the Google logo mean, designers at the company wanted to start with a pattern that was accepted and recognized, conveying the idea that Google itself was just as accepted and recognizable as the primary color chart taught across the world. Yet it wouldn’t do for the most cutting edge company in the world to keep things entirely conventional. After all, innovativeness and pushing the boundary of what is accepted is essential to the heart of Google’s mission and vision. To convey this, Google decided to break from the traditional pattern they started with and make the L in their logo a secondary color instead. It’s a simple design with an important message, one that accurately captures the vision of the company in just a few recognizable colors arranged in a meaningful order.
What’s in a Color?
A lot goes into the design of a good logo, not least of which being which colors are used. Google knew this when they designed their logo, and they put a lot of attention into choosing a color scheme that would be eye-catching, aesthetically pleasing, and would accurately portray the vision of the company. The scheme they chose was incredibly simple, but still managed to achieve all three of these goals, proving that simple designs are often the best way to go, and that, when it comes to choosing the colors you use in your logo, a little extra attention to detail goes a long way.