Let’s get an insight into the Stray Kids logo and some history behind the Korean band.
Stray Kids was born out of a reality show with the same satirical name. This survival show was the brainchild of JYP Entertainment and Mnet. It aired from 17th October to 19th December 2017, finally creating and bringing a group of young musicians with unique talents to the world.
After live voting of 96% in favor of a nine-member group against a seven-member set, Stray Kids was born. This nine-member band had its first official debut on 25th March 2018. Fans across the globe instantly accepted the song. It shot them into the limelight in a short time.
On 21st September 2017, stakeholders also unveiled the band’s visual identity. It’s a monochrome wordmark with a distinctive look. It’s clean, attractive, friendly, and confident. With these authentic traits, the Stray Kids logo can fit multiple advertising networks.
Today, the band comprising eight members is loved for releasing hit songs like Go Live, Grow Up, I Am You, One Day, and Booster. Expectedly, these songs have earned them many nominations and awards. In all, they have won 28 out of 59 nominations.
To learn more about the Stray Kids, let’s dig further.
Stray Kids Logo Evolution
The eight-member band, Stray Kids, came to the scene in 2017 with two visual identities. These logotypes carry the lyrical emotions of teenagers. And these trademarks are yet to see any update. To understand these trademarks better, let’s check them below:
1. The Wordmark:
The wordmark consists of stylized letters scribbled in a flowing manner. It has a mix of cap and lowercase letters in black and red colors. The font choice looks like it was handwritten to appeal to children. Otherwise, it paints the image that it represents teenage musicians.
2. The Circular Logo:
The second logotype is a shortened version of the band’s name—Stray Kids. Within a circular frame, you’ll find a red letter—K surrounded on both sides by the letters—S and Z creatively. From another viewing point, it looks like the letter—Z was mirrored from the letter—S.
Why Does the Stray Kids Logo Work?
1. The Wordmark Is Modest:
People receive and respond to lots of information at brief intervals. So the net effort is a short attention span. Unfortunately, this has become one of the most significant ordeals for all businesses. To curb this issue, brands opt for simple logos. And we can say the same for the Stray Kids logo. It’s clean and attractive!
2. The Wordmark Is Unique:
All reigning logos share specific personalities that set them apart. This can always be seen in their choices of design elements. In the same hall of fame, we can place the Stray Kids logo. It has one of the unique and attractive typefaces. With this distinct charisma, the wordmark soars.
3. The Wordmark Is Memorable:
The band’s logo is memorable. This is because it’s unique and straightforward. With these two qualities at play, fans can quickly memorize and recall the wordmark at all times. This is an essential requirement for all logo designs. It helps the brand stick in the minds of people.
4. The Wordmark Is Scalable:
Some logos can’t make it to all the visible marketing channels because they aren’t versatile. But, the Stray Kids wordmark is entirely different. Since it has a modest layout, it can sing and dance on multiple platforms without getting tired. This is the power of using fewer design elements.
5. The Wordmark Is Timeless:
Creative artists strive to design logos that wouldn’t go out of style. Yet, this isn’t always easy. To remain timeless, a trademark should avoid trendy elements. If you adhere to this, your logo will last for ages. Though the Stray Kids logo is only four years old, it has the persona to remain timeless.
Stray Kids Logo Design Elements
Most brands used two or more graphic elements to tell their stories. However, the brain behind the Stray Kids logo had other plans. To evoke the brand’s personality, the designer settled on a wordmark with a monochrome attitude. So without further ado, let’s look at these striking features.
Stray Kids Logo Shape And Symbols
A Circle:
A circle was used as the frame for the brand’s shortened name—SKZ. The circular shape is a sign of revolution: It symbolizes unity, wholeness, and inclusiveness. These are powerful emotions that speak of the group’s core character. Also, a circle is used to stand for timelessness.
Stray Kids Logo Colors
1. Black Color:
It’s interesting to know that eight letters of Stray Kids’ trademark are black. The sight of black in the design exudes authority, power, and mystery. However, this color of darkness can also give an intimidating presence. For instance, it can align with fear, death, and evil.
2. Red Color:
Red paints a single letter in the logo: It holds the sight of the letter—K. Red is an energy-evoking color that triggers action. It signals love, passion, and desire. Also, it’s used to point to danger, caution, and violence. Yet, willpower, joy, and strength are also the fruit of this intense hue.
3. Yellow Color:
It’s pretty easy to miss this bright color in the Stray Kids’ emblem. You may wonder why? This is because it’s hardly present. Depending on the medium, the letter—K takes on a yellow hue. The color of sunlight, yellow, exudes hope, happiness, and honor.
What Font Is Stray Kids Using?
The Stray Kids font has a child-like charisma. The designer highlighted this feeling via his choice of typeface. The font for the dancing wordmark resembles Xtreem. Måns Grebäck designed this eye-catching script font. It highlights the confidence of the band members.
Who Created the Stray Kids Logo?
Creativity is within everyone. When you look at the Stray Kids logo, this statement is correct. Bang Chan, the band’s leader, designed the Stray Kids logo. It seems modest yet powerful and striking. Graphic design critics would likely praise him for such a brand identity.
What Does Stray Kids Logo Mean?
The logo’s meaning isn’t hidden from fans. It’s embedded in the band’s name—Stray Kids. In plain language, stray means to move away from the right path. So the logo stands for lost children. Or better still, kids who are out of the house. It’s just ideal for the Korean group!
What Are Stray Kids’ Fans Called?
Like most musicians around the world, the band also has a name for its fans. But, again, the answer is closer than you might think. So let me give you a clue. What word remains after taking off the letter—r from the brand’s name? You guessed it right! Stray Kids fans are lovely called Stay.
What Genre Is Stray Kids?
Talented musicians are versatile. They hardly settled on a single genre of music. Mainly, they blend two or more genres to appeal to wider fans that have different music tastes. This is the same with the South Korean youngsters. Their music style revolves around K-Pop, Pop Rap, and Electro Pop.
Why Did Woojin Leave the Band?
To a large extent, it’s difficult to keep a static group forever. Because there are varying unpredictable factors: It can be personal goals, interests, beliefs, death, or even corporate decisions. You’ll never know! It was heartbreaking for members and fans alike to see Woojin depart. A brief statement from JYPE suggests Woojin left for personal reasons. However, some fans believe there’s more to his departure than the label’s explanation.
How Stray Kids Got Started?
Stray Kids is a South Korean band. The new group of eight initially started as a nine-member crew. These fantastic teenagers include Bang, Changbin, Han, Lee, and Seungmin. The others are I.N, Hyunjin, Felix, and Woojin. Sadly, Woojin left this bonded team of friends in 2019.
The youngsters’ journey began in 2017. In August 2017, JYP Entertainment launched a new reality show called—Stray Kids. It was an all-male survival show. To give fans a bite of the show, the label released a music video entitled—Hellevator. Also, other teasers were unveiled.
Later, the song was launched as a digital single. Then, with the nine members intact, JYP released the band’s pre-debut entitled—Mixtape. This EP has seven songs written and composed by the youngsters. In addition, it contains songs they performed at the survival show. JYPE released it on 8th January 2018 to excite fans.
On 25th March 2018, the label unveiled the group’s EP entitled—I Am Not at Jangchung Area. It came along with the music and performance videos like District 9, Grow Up, and Mirror. “I Am Not” enjoyed number four on Gaon’s Album Chart. In March, it sold over 54,000 copies.
On 14th April 2018, Stray Kids had its first international experience. First, the band performed at KCON in Japan. It was an ecstatic act. Then, on 12th July, the label announced the band’s second EP—I Am Who. It took JYP only 24 hours to release it to the market.
Three months on, and the Stray Kids third EP followed. It was called “I Am You.” The announcement was held at Olympic Hall. And later, on 21st October, the album was released. Stray Kids used the first quarter of 2019 to tour Asia. Precisely, they toured Bangkok and Korea.
On 25th March 2019, JYP released the group’s fourth EP – Clé 1: Miroh. It marks the Stray Kids’ debut first anniversary. Also, on M Countdown, the album earned the band’s first music win on 4th April. Then, a little over two months, Yellow Wood became Stray Kids’ first unique album.
It was released on 19th June 2019. Again, after four months, JYPE unveiled—Double Knot as a digital single. Finally, after a few delays, Clé: Levanter was released on 9th December. On 24th January 2020, Stray Kids unveiled its English version. This covered Double Knot and Levanter.
Also, the band released its first Japanese single album—Top on 3rd June. The Korean and English versions followed later. These versions were released ten and seventeen days apart. Luckily, the anime, Tower of God, used Top as its theme song.
On 1st June 2020, “Go Live” became the band’s first studio album. Besides music, the teens are brand ambassadors. On 18th June 2019, the Korea Ministry of Culture appointed them as honorary ambassadors. They were also the models for Wego, a Japanese Clothing Line.
Who Is the Oldest Stray Kid?
Stray Kids derive their strength from eight talented musicians. Interestingly, apart from Lee Felix, born in Australia, the rest were born in South Korea. Bang Chan, the lead vocalist, is the oldest member, while Yang Jeongin (I.N) is the youngest.
Who Is the Leader of Stray Kids?
Christopher Bang (Bang Chang) is the leader of the band. He was born on 3rd October 1997 in Seoul, South Korea. He is a songwriter, composer, and producer. Bang Chan can also rap and dance well. Though you might not be aware, Chang has a family link to Australia.
My Final Thoughts On Stray Kids
JYP Entertainment, a South Korean record label, discovered these aspiring musicians via its reality show—Stray Kinds in 2017. Initially, they were composed of nine boys before Woojin bowed out. The reason for his departure is only known to stakeholders. It was a sad moment!
The eight members include Chang, Lee, Changbin, and Hyunjin. The rest are Han, Felix, Seungmin, and I.N. Critics regard this band as one of the promising groups to come out from South Korea. Since 2018, this magnificent group has achieved a lot in a short period.
They can brag of two studio albums, eight extended plays (EPs), and seventeen singles. In addition, they have one video album, fifty-four music videos, and twenty-eight awards. These attest to the passion of the group to go the extra mile with their career. It’s worth every sweat!
The group owes its popularity to some factors. You can talk about the reality show, tours, genre, and their unique stage presence. Yet, you will be biased to leave out their visual signage. It has contributed immensely to the band’s global fame. It’s a lead magnet for the group’s success.
