Let’s look at the Ralph Lauren logo and some history behind the clothing line.
“I’m interested in longevity, timelessness, style—not fashion.”
The above quote came from Ralph Lauren, the man who built a clothing empire by drawing inspiration from movies, sports, and how the rich and mighty live their lives. Everything he touches is rooted in this philosophy—from clothing, logo, and automobiles.
The Ralph Lauren Polo Player symbol, which aligns with the English aristocrats’ lifestyle, is Ralph Lauren brands’ official trademark. The classic, elegant, and powerful black and white logo features a Polo Player on a galloping horse. And below the elite emblem is the brand’s name in uppercase letters.
For nearly five decades, the celebrated Polo logo has shot the unknown brand into a globally accepted lifestyle product. It leads a clothing brand that echoes with premium quality, elegance, and power. The famed Ralph Lauren Logo, like its founder, is restless on several channels.
The prominent place to find the Ralph Lauren logo is on its line of products. Other mediums include a website, social media channels, television, sponsorship platforms, movies, billboards, etc. The iconic Polo logo is one of the visible brands worldwide, and it’s worth about $6 billion.
The Evolution of the Ralph Lauren Logo
Ralph Lauren’s logo is among the few symbols that have kept its visual mark the same for decades. However, depending on the clothing, the brand uses different variations of its elements. For instance, the wordmark alone suits formal wear (suits and shirts), whereas the iconic polo player features well on sporting apparel. Now, let’s look at the Polo Pony, the logo’s nickname.
1974 to Date—The Polo Horseman
Cleanness is the unique color scheme of the logo. The horse emblem, which comes in black and white, has a Polo Player on a galloping horse. On his right hand, the rider holds a mallet in an attempt to strike a ball. Beneath this vivid image lies the brand’s name—Ralph Lauren, in caps.
Why the Ralph Lauren Logo Works?
- The Logo Is Clean:
Clean logos are attractive and resonate well with customers. This is because they are easy to notice and read. The Ralph Lauren logo falls under this branding league because it has graphic elements in moderation. With these features, the logo is simple, noticeable, and memorable.
- The Logo Is Unique:
No two logos are to be the same or identical. The Ralph logo sets itself apart from the competition. It has achieved this all-important aim by using unique design elements, helping customers make it out from other brands. This logo is flying high with its rarity.
- The Logo Is Timeless:
Few emblems can stay for decades without updates. The Ralph logo is working because it has elements that aren’t affected by trends. The owner understood its target audience and symbolized a novel outlook from its onset. This makes the brand everlasting with pride.
- The Logo Is Memorable:
The Ralph logo has familiar elements that project its brand personality. The player and its horse are recognizable everywhere. With its impressive tone, the logo is easy for customers to remember. This has created a powerful image and connection in the minds of its loyal customers.
- The Logo Is Versatile:
Companies desire to expose their brands to the world. However, this depends on the layout of the logo design. The Ralph Lauren logo is versatile because the company can use it in a variety of ways. Its subtle form offers it the power to fit on multiple mediums with no barrier.
The Ralph Lauren Logo Design Elements
The famed clothing brand, Ralph Lauren, has adhered to the branding rules. The designer focused on fewer graphic elements—a Polo player, horse, and custom typeface to design its visual assets. Together, let’s explore these elements further.
The Ralph Lauren Symbol and Shape
- A Polo Player:
The iconic graphic image, the Polo Player, shows the brand’s strength, quality, and competitive spirit. It also considers American pop culture, team spirit, and wealth. The figure also aligns with one of the brand’s target audiences, sporting men and women.
- A Horse:
A horse, a symbol of freedom, embodies the spirit of courage, loyalty, and willpower. And as a sign of integrity, elegance, and nobleness, the horse represents the Ralph Lauren brand and captures the indigenous American culture’s unique history.
- A Wooden Mallet:
Can you hit a target without damaging an object? Well, this is the essence of the wooden mallet in the game of Polo. It represents the precise effort and strategies the brand’s owners are taking to achieve their production, marketing, and financial goals without compromising customer satisfaction. The mallet shows the step–by–step methods the brand uses to meet its goals.
The Ralph Lauren Logo Colors:
The Ralph Lauren Logo Colors are communication tools. They can spark various emotions ranging from warmth, comfort, anger, and violence. Experts use them to signal action, influence mood, and purchasing decisions. Though there are many colors, it pays to select them wisely to tell your brand story. To evoke his brand’s persona, Ralph Lauren favors neutral colors—black and white.
- Black Color:
The Ralph Lauren Logo uses the black hue to convey an air of power, elegance, and strength. Black as a reserved color can also evoke aggression, authority, and fear. And as a dark color, people relate it to death, evil, and mystery in most cultures. Yet, it’s a color of formality and prestige.
- White Color:
The Ralph Lauren logo is clean with white color. As a neutral color, it serves as a powerful contrasting color to the black. Together, they give the Ralph Lauren logo an attractive and modest visual charisma. The white color as a choice in the Ralph Lauren logo represents humility, safety, and loyalty. The color aligns with goodness, heaven, and light.
The Ralph Lauren Logo Typography
The Ralph Lauren official logotype has a unique personality. The Ralph Lauren font comprises a custom serif typeface that mirrors the roman font style. With thick and thin lines, the typeface conveys a feeling of stability, maturity, and formality. It also shows seriousness, corporate, and tradition.
Who Started Ralph Lauren?
Mr. Ralph Lauren goes by various titles—entrepreneur, fashion designer, billionaire, and philanthropist. The iconic business owner is an American born on 14th October 1939 in New York City. His parents, Frank and Freda, were Jewish immigrants from Belarus.
Ralph has three other siblings—a sister and two brothers. He attended Manhattan Talmudical Academy and later DeWitt Clinton High School, where he graduated in 1957. After high school, he spent a couple years at Baruch College studying business.
He served briefly in the United States Army between 1962 and 1964. He left the army to work as a sales assistant for Brooks Brothers. Afterward, he worked for Beau Brummell, a tie maker. The experience gained from these companies would later help his business.
Ralph married Ricky Ann Low–Beer on 20th December 1964, and they have three children. The children are Andrew Lauren, David Lauren, and Dylan Lauren. The fashion icon loves automobiles and has a collection of over a hundred expensive cars to his credit.
In 1967, Ralph combined his sales technique, passion for sports, and fashion interest to start his business. He named the company Ralph Lauren Corporation and launched his first menswear, Polo, in 1968. Today, the brand is into diverse clothing lines for both males and females.
Noted for charity works, Ralph Lauren co-founded the Nina Hyde Center for Breast Cancer Research and the Polo Ralph Lauren Foundation to support its Corporate Social Responsibility. According to Forbes 2019 report, Ralph Lauren is worth $6.3 billion.
Many institutions have noticed and rewarded Ralph’s contribution to society. In 2010, the government of France gave him the Legion of Honor. That’s one of several awards to his name.
How Ralph Lauren Got Started?
The now celebrated clothing billionaire didn’t start rich or born into wealth. From a poor Jewish family, Ralph Lipschitz changed his surname to Lauren to shelter himself from the continuous bullying and teasing from people.
Shortly after leaving the army, Ralph works as a clerk at Brooks Brothers before joining Beau Brummell, a brand specializing in tie making. He fell in love with tie making; however, he took a novel approach with his designs.
Instead of designing narrow and plain ties, Ralph deviated from the tradition and chose wide and colorful neckties. This out–of–the–norm design style won the hearts of many, including the Manhattan departmental store. Within a year, Ralph Lauren sold $500,000 worth of neckties.
As a movie fan and sports fanatic, Ralph designs simple clothing that resonates with these celebrated characters. Warren Helstein took Ralph to watch his first polo match. This event changed his insight into fashion and ignited his entrepreneurial spirit.
He took inspiration from the leather, horses, ponytails, enormous hats, and the class of wealthy people he saw during the match. That unforgettable event led him to design elegant and high–class brands known as the Polo Ralph Lauren.
In 1968, Ralph released the first line of Polo menswear. And he operated from a showroom in the Empire State Building. Almost a year later, Bloomingdale started selling Lauren’s brand in its department store. It was the first time the store owners had made such a deal with a designer.
The company launched the women’s shirt in 1971, and it came with the Polo player logo on the shirt’s cuff for the first time. The same year, he opened a store at Rodeo Drive in Beverly Hills, California. By 1972, the company had released its colorful cotton mesh Polo shirts.
These designs had the iconic logo on the chest, elevating its signature style. In 1997, Ralph Lauren made his company public, but still holds a controlling stake in the brand he started.
How Big Is Ralph Lauren?
An American fashion empire, Ralph Lauren Corporation, designs and markets simple yet luxury clothing to worldwide customers. The company’s range of lifestyle products includes accessories, apparel, fragrance, home, and hospitality.
The company, which employs about 24,300 workers, operates from its head office in New York City, United States. This renowned clothing house boasts brands like Polo Ralph Lauren, Double RL, Chaps, Club Monaco, and Ralph Lauren Purple Label.
The signature polo brands sell in about 13,000 retail outlets worldwide. These active stores, in 2018, earned the company an amount of $6.2 billion in revenue. After deducting other expenses, the company had a net income of about $163 million.
The brand ranks as a Fortune 500 company and has had a massive impact on the United States Olympic and Paralympic teams. For having a partnership agreement with the United States Olympic Committee, the brand became the official outfitter for the Olympic team.
Today, the company that started with a single product—necktie has branched out into other design areas. You can find its name on pillows, footwear, jewelry, furniture, and fragrance.
Ralph Lauren Logo Closing Remarks
Ralph Lauren’s rise to fame and fortune is the tale of rags to riches. The unrelenting pursuit of his passion reminds us of the American Dream. He has shown that everyone can turn an original idea into a profitable business with his business success. Do you agree with this assertion?
I must warn that it’s easier with words than action. Many factors helped Ralph to build an empire from scratch. These include his self-belief, passion, clear vision, salesmanship, and the burning desire to rise above poverty. Not to forget, he worked like there’s no tomorrow.
It would help if you had these traits and many more. We can’t conclude this article without talking about one of the noticeable faces in the fashion world, the Polo Player emblem. The Ralph Lauren logo has led a brand from a zero dollar to a billion-dollar empire.
You should remember that the Polo Player logo is successful because it’s clean, attractive, unique, and speaks to its intended audience. A logo is a real sales machine for any business – whether small, medium, or large.