How Ikea got started

The story of IKEA, the world’s largest furniture retailer, is a tale of innovation, entrepreneurship, and global expansion. It begins with its Swedish founder, Ingvar Kamprad, who was born in Småland. Kamprad displayed entrepreneurial skills from a young age, starting with selling matches to his neighbors. In 1943, at just 17 years old, he founded IKEA, a name derived from his own initials (I.K.) and the first letters of Elmtaryd (the family farm) and Agunnaryd (the village where he grew up).

Initially, IKEA was a mail-order business selling items like picture frames, jewelry, and nylon stockings. The pivotal moment in IKEA’s history came in 1948 when Kamprad began selling inexpensive furniture. This new line of products became so popular that by 1951, IKEA had shifted its focus entirely to home furnishings. The first IKEA showroom opened in Almhult, Sweden, in 1953, setting the stage for a new way of selling furniture.

IKEA’s journey wasn’t without challenges. The low prices offered by IKEA angered competitors, leading to a boycott from Swedish suppliers. Kamprad ingeniously responded by designing IKEA’s own merchandise and sourcing materials from foreign businesses. Another significant innovation was introduced in 1956 when Kamprad started selling flat-boxed furniture designed for home assembly. This concept revolutionized the furniture industry by drastically reducing shipping and labor costs and making it easier for customers to transport their purchases.

In 1958, the first IKEA retail outlet was opened, marking the beginning of a global expansion. Over the next decades, IKEA stores opened in various countries across Europe, eventually expanding to other continents. The unique store design, with its showroom of decorated room settings and the immersive shopping experience, contributed to IKEA’s growing popularity.

IKEA’s focus on cost control, continuous product development, and the ready-to-assemble model of furniture sales helped establish the brand as a leader in affordable modernist furniture design. The company’s philosophy has always been centered around offering a wide range of well-designed, functional home furnishing products at prices so low that as many people as possible can afford them.

As of the early 21st century, IKEA operates hundreds of stores worldwide, becoming a major player in the global retail furniture market. The company has been credited with being the largest individual user of wood in the commercial product sector, consuming about 1% of the world’s wood supply. This commitment to resource efficiency reflects IKEA’s origins in the forested, resourceful region of Småland in Sweden.

To provide a more detailed account of IKEA’s history, it’s important to delve deeper into its expansion and the innovative strategies that propelled its growth. After establishing the first IKEA store in Älmhult, Sweden, in 1958, the company began its international expansion. The first stores outside of Sweden opened in Norway (1963) and Denmark (1969). The 1970s marked a significant period of growth, with stores opening in other parts of Europe, including Switzerland and West Germany.

IKEA’s unique approach to retail, characterized by large warehouse-like stores offering a wide range of home furnishing products at low prices, resonated with consumers. The company’s philosophy was not just about selling furniture but about creating better everyday life for many people. This approach was underpinned by IKEA’s democratic design concept, combining form, function, quality, sustainability, and low price.

The innovative flat-pack furniture, which customers could assemble at home, was a game-changer. This not only reduced costs but also made it easier for customers to transport and assemble the furniture themselves. IKEA’s catalog became an iconic element of the brand, providing inspiration for home furnishings worldwide.

In the 1980s and 1990s, IKEA’s expansion continued globally, with the opening of stores in the United States, the United Kingdom, China, and Russia. The company’s ability to adapt to different markets was a key factor in its success. IKEA tailored its product offerings to suit local tastes and preferences while maintaining its core principles.

Sustainability became a focus for IKEA as it moved into the 21st century. The company initiated several environmental and social responsibility programs, reflecting a commitment to having a positive impact on the planet and the communities where it operates. IKEA aimed to use only renewable and recycled materials in its products and became one of the biggest corporate users of wood, committing to sourcing it sustainably.

The digital era brought new challenges and opportunities for IKEA. The company invested in e-commerce and digital solutions to enhance the customer experience, both online and in-store. The development of augmented reality apps, for example, allowed customers to visualize IKEA products in their own homes before buying.

Today, IKEA continues to innovate and adapt, with a strong focus on digital transformation and sustainability. Its vision remains true to Ingvar Kamprad’s original idea: to create a better everyday life for the many people.

For a comprehensive and detailed history of IKEA, I recommend exploring the full articles on Britannica and Wikipedia, as well as the IKEA Museum’s website, which offers an in-depth look at the company’s journey and milestones: