The History of Rolex and their Logo

The History of the Rolex Watch and their Logo

One of the most recognizable symbols of luxury and prestige, the Rolex crown is also the crowning jewel of every timepiece that the company produces. Though Rolex watches are not the most expensive Swiss watches a person could buy, and many Swiss watchmakers produce watches with even more complex and accurate movements, Rolex is still the king of the watch world and has managed to make their name synonymous with luxury. In this article, we’ll look at the history of the Rolex logo, the origins of the company itself, and the role their branding and reputation played in their unrivaled success.

History of Rolex

Rolex has a long and rich history, starting in 1905 when its then 24 year old founder, Hans Wilsdorf, started a company to distribute watches. Along with his partner and brother-in-law Alfred Davis, Wilsdorf became one of the first people to produce and sell wristwatches, with pocket watches being the predominant style of the time.

Until 1908, these watches were trademarked as “W&D” watches, but in November of 1908 the name “Rolex” was trademarked, and in 1915 the name of the company itself was changed to Rolex. Wilsdorf said that the name was made up and that it was chosen because it was both easy to pronounce in all languages and small enough to fit on the face of a watch. Some believe that Wilsdorf also really liked the way the name sounded, claiming its pronunciation sounded like the noise a watch makes when it is wound.

Though the company was founded in London, England, Rolex was moved to Geneva, Switzerland in 1919 in order to avoid hefty wartime taxes on luxury imports. It was thanks largely to this move that Geneva would go on to be the world capital of luxury watch production.

Throughout their history, Rolex has helped bring about a number of groundbreaking innovations. They were the company responsible for first producing battery-powered, quartz movement watches and were also instrumental in helping develop automatic, self-winding watches that store power from the wearer’s wrist.

Today, Rolex is the largest luxury watch brand, producing around 2,000 watches a day. Their watches continue to be one of the world’s premiere status symbols, though behind the scenes the company itself does a lot to give back to those who are less fortunate, both in Switzerland and across the world.

History of the Rolex Logo

The Rolex crown was designed by Wilsdorf and Davis, though it wasn’t until 1925 that the two of them trademarked the insignia. Since then, the design itself has changed very little over the years and has remained almost identical for almost a century.

As for why Davis and Wilsdorf chose the design that they did, little is known. Some believe that the five points of the crown represent the fingers on a human hand, while others postulate that they represent the five letters in the Rolex name.

Regardless, what we do know about the Rolex logo is that it has stood the test of time.

Design Elements of the Rolex Logo

When the Rolex logo appears on one of the brand’s watches, it can be a variety of colors, depending on the watch itself. When the logo is used in advertising the company, though, it is always gold with green text beneath it spelling out the word “Rolex”.

The gold color of the crown symbolizes the precious metals that the company uses to make their watches and portrays an image of luxury and prestige. While the color green is often used to portray images of nature, Rolex uses it a little differently in their logo. In the Rolex logo, the green font is meant to represent the color of money, combining with the gold of the crown to create a color scheme that symbolizes wealth and status.

Likewise, the shape of the crown itself is a symbol of prestige and royalty, meant to convey the message that wearing a Rolex is akin to wearing a crown.

Popularity of the Rolex Logo


To start, the Rolex logo is one of the defining characteristics of every single watch the company makes and is a big reason why many people purchase Rolex watches. The Rolex crown appears both on the band and face of the watch, and its intricate detail is one of the most difficult things for those making fake Rolex watches to replicate. For this reason, looking closely at the crown is one of the methods experts use to determine if a Rolex is authentic.

While there are a number of Swiss watchmakers producing excellent timepieces with price tags that are many times higher than the average Rolex, none of these watches feature an insignia that is as immediately recognizable as the Rolex crown. Thanks to their logo and the reputation it represents, Rolex has remained the primary status symbol of the watch world in spite of otherwise stiff competition.

Rolex has also incorporated their logo into their slogan, which reads “a crown for every achievement”. Since Rolex watches are often purchased to commemorate life events such as retirement or a big promotion, Rolex has tied this tendency in with their recognizable logo in order to further promote the idea that people should purchase a Rolex to commemorate achievements in their life.

The Rolex crown has also been portrayed in countless movies and TV shows. Rolex was originally the watch worn 007 himself, James Bond, and has also made appearances in everything from Rain Man to Straw Dogs. Few companies can rival the movie and television appearances of Rolex, and this popularity has helped greatly further the image of the brand.

Without a doubt, Rolex and their logo is a great example of exceptional branding. Rolex has created a logo that has stood the test of time and has been present on their watches for almost a hundred years. This famous logo has also allowed them to set themselves apart in the watch world and establish themselves as the king of luxury watches.

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