Popular Bank Logos, Financial Logos and the Meaning Behind Them
Persuading someone to invest their hard-earned money in your bank is no easy task, and banks must market themselves to customers just like any other company. Part of doing this is having a great logo. With that in mind, here are some of the logos from the most popular banks, what they mean, and why they are effective:
Bank of America
Like the name of the bank itself, this bank’s logo is meant to invoke a feeling of patriotism and trust by incorporating the colors of the American flag. The double line pattern is repeated three times, as things appearing in threes are often seen as the most visually appealing.
Chase Manhattan Bank
Chase’s primary objective with its logo is recognition through repetition. Put another way, Chase uses a single, simple logo, and they display it as frequently as possible in order to instill appreciation and trust in their target customers.
By using warm colors to depict a bright sun rising over its logo, SunTrust seeks to convey a sense of friendliness and warmth through their logo. This is a fitting message for a bank that markets itself as a tight-knit, personal community ready to help you meet your financial goals.
The bull poised to charge in the Merril Lynch logo is meant to convey both strength and aggression on behalf of their customers. Since a “bull market” is the term used to describe a market with a rising price, the Merril Lynch logo also symbolizes prosperity.
Fifth Third Bank
The Fifth Third Bank logo is designed to look like a horizon, representing a journey towards the future. The green colors of the design further reinforce the horizon-like image and also symbolizes growth. The green used in the logo is close enough to the shade of green used in money to also stimulate an association between Fifth Third Bank and wealth.
Bank of New Zealand
The soft, rounded typeface used in the Bank of New Zealand’s logo is meant to convey friendliness and approachability. This typeface, called Serrano, was explicitly designed to be used by the Bank of New Zealand in their logo, instilling a sense of uniqueness and reorganizability.
The Wells Fargo logo conveys its message almost entirely through its color scheme. The deep red square that surrounds the logo symbolizes strength and power, while the gold color of the font symbolizes wealth and prosperity.
British Business Bank
The British Business Bank uses an arrow in their logo that is facing towards the top right corner of a square. This familiar image represents growth and prosperity while also sending a message of forwarding progression.