How Logo Design Contests Changed the Logo Industry for Good
It isn’t all that often that something impactful enough to reshape an entire industry comes along. Logo design contests, however, have done just that, dramatically changing the logo design industry from top to bottom.
In this article, we’ll take a look at the state of the logo design industry before logo design contests existed, how logo design contests came onto the scene, and why logo design contests have changed the logo design industry for good.
Logo Design Prior to Logo Design Contests
Before logo design contests came onto the scene, hiring someone to design a logo for your company was typically a costly and time-consuming pursuit. Design agencies have been around for decades and have existed long before the invention of the internet. The prices that they charged, however, were often unaffordable for small businesses.
To make matters worse, business owners needing a logo designed were constrained to working with designers who were located in the same area. As you can imagine, this meant that their choices were pretty limited, which enabled design agencies to jack up their prices even more.
Suffice it to say that it wasn’t exactly a great time to be business owners in need of a professional logo. The high prices charged by design agencies combined with the limited availability of local designers led many business owners to create a logo themselves or skip out on having a logo entirely. Once the freelance economy began to take off, though, all of this changed.
How the Rise of the Freelance Economy Gave Way to Logo Design Contests
Once the Internet began to play a major role in our day-to-day lives, the rise of the freelance economy was all but inevitable. Individuals with talents in areas such as writing, design, programming, and more started to realize that the internet would enable them to work directly with clients all over the world. It wasn’t long before some major companies took notice of this trend as well and began creating online platforms designed to match up talented freelancers with clients looking to hire them.
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At this point, things got a little better for business owners needing a logo designed. Rather than being limited to working with local design agencies, business owners were able to hire freelance designers from all over the world. Cutting out the middleman and creating much more competition in the industry also lowered the prices of logo design dramatically, enabling small businesses that wouldn’t be able to afford hiring a major design agency to work directly with a single, talented designer at a much lower rate.
The rise of the freelance economy led to dramatic improvements in the logo design industry. However, it still wasn’t perfectly ideal for business owners needing a logo designed. Working with a single freelance designer was often a gamble. There was no way to know for sure that the designer you hired was going to deliver a great-looking, professional logo, and having to pay for subpar work certainly wasn’t uncommon. The arrangement wasn’t exactly ideal for freelance logo designers either. Rather than spending their time doing what they do best, freelance logo designers had to spend much of their time marketing their services to prospective clients.
The rise of freelance design, however, gave way to a new type of logo design process – logo design contests. Built on the foundation laid by the internet and the freelance economy, the popularity of logo design contests took off – and they have forever changed the nature of the logo design industry.
What are Logo Design Contests?
Before we get started explaining how logo design contests have changed the logo design industry for the better, it’s first important to understand what the process of a logo design contest looks like. While the logo design contest process will differ slightly from platform to platform, we’ll describe what a logo design contest looks like on LogoMyWay.
When you create a logo design contest on LogoMyWay, you start by completing a form that thoroughly describes what you are looking for in your new logo. Once this form is complete, the information is sent out to talented designers located all over the globe, and your work is basically done. Within hours of creating a logo design contest, you’ll start receiving design entries that are sent straight to your inbox. All that there is left for you to do is request any changes that you might like to the designs that you receive then select the winner of the contest. The designer who submitted the winning entry is rewarded with a cash prize, and you are left with the ideal logo for your company.
From start to finish, the entire process of a logo design contest is efficient and hassle-free. Thanks to the many benefits of starting a logo design contest and the many ways that logo design contests have improved the logo design process for business owners and designers alike, logo design contests have paved the way for major changes in the logo design industry.
How Logo Design Contests Have Improved the Logo Design Process
Logo design contests have been a powerful force of change in the logo design industry, and they have improved the logo design process in numerous ways. Just a few of the ways that logo design contests have improved the logo design process include:
Logo Design Contests Provide You With Hundreds of Options to Choose From
Before logo design contests came onto the scene, business owners hiring a designer or a design agency to create a logo for them would typically only receive a handful of designs to choose from. The option to purchase more designs was there, but it could quickly get quite expensive.
When you create a logo design contest, though, you are able to receive dozens or even hundreds of designs to choose from – all at a cost that is more affordable than paying for a single design from a major design agency. This “best of both worlds” result may sound unachievable, but let’s take a look at how logo design contests make it possible.
If you wanted to receive a hundred designs from a single designer, you would need to pay them for hours upon hours of design work. As you can imagine, this would be quite expensive. Creating a single design, though, isn’t all that time consuming. On LogoMyWay, talented freelance designers know that creating a single, high-quality design gives them a chance to win a considerable sum of money, and they are willing to put in the time to create a single design (or a few designs) even if payment is not guaranteed. The chance of receiving a much larger payment for their single design makes up for it.
When you have hundreds of different designers all willing to submit a design or two for your contest, though, you are able to receive a massive amount of designs to choose from at a price that is significantly lower than it would otherwise be.
Having hundreds of different designs to choose from makes the process of finding the perfect logo for your company a breeze. With that many options to consider, one of them is bound to go above and beyond your expectations.
Logo Design Contests let You Work With Designers all Over the World
Before the rise of the freelance economy, business owners were largely limited to working with designers who were located in the same area. The freelance economy improved on the availability of designers to a large degree, but, even when hiring freelancers, business owners needing a logo designed were still only able to choose a single designer to work with.
When you create a logo design contest, though, you are able to receive designs from hundreds of different designers who are located all over the world. Each designer will bring their own influences, culture, and stylistic choices into the designs that they create. Even if you hired an entire team of designers from a design agency to provide you with the same amount of designs you can expect to receive from a logo design contest (which would be quite expensive), you still would not receive the same amount of variety that you are able to achieve by working with hundreds of different designers from all over the world.
Logo Design Contests are Hassle-Free
When you are paying a single designer for a single design, you’ve only got one chance to get it right. This means that you need to have a highly developed idea of what you want your logo to look like. It also means that you will need to spend a great deal of time working hands-on with your designer in order to make sure that they understand your vision. Without a fully developed idea of what you want your logo to look like and a lot of time spent explaining your vision to the designer that you are working with, achieving great results while working with a single designer is going to be difficult.
When you create a logo design contest, though, you don’t necessarily have to have a complete understanding of what you are looking for, and you don’t necessarily need to spend a lot of time working hands-on with your designers. The fact that you are able to receive hundreds of different designs when you create a logo design contest means that you have hundreds of chances to get it right. This shotgun approach to logo design makes the entire process completely hassle-free for clients and enables you to move forward with confidence even if you aren’t completely sure what you want your design to look like.
Logo Design Contests are Great for Designers too
At first glance, it may seem like the designers submitting entries into a logo design contest are getting the short end of the stick. After all, if their design isn’t chosen, they don’t get paid for their work. However, once you really begin comparing the logo design contest process with the traditional freelance design process, you’ll see that logo design contests are just as beneficial for designers as they are for business owners needing a logo.
The reality is that, in order to secure a steady stream of income, freelance designers have to complete a lot of “unpaid” work. Under the traditional freelance design model, this unpaid work entailed marketing their services to prospective clients. Finding clients and convincing them to hire you requires a lot of time and effort if you work as a freelance designer, and it’s all unpaid.
When you submit entries to a logo design contest, though, you don’t have to spend any time marketing your services, pitching clients, and convincing them to hire you. All you have to do is create a design and submit it to the contest. Since unpaid work is a given in the freelance design industry no matter what route you choose, many freelance designers have decided that they would rather spend their time designing than marketing their services. Designs that don’t win the contest will go unpaid, but winning just one logo design contest can easily make up for a lot of unpaid designs. By freeing up freelance designers to focus on what they do best, logo design contests have improved the industry for designers as well as clients.
Create Your Own Logo Design Contest on LogoMyWay Today
Logo design contests have forever changed the logo design industry, improving the process for both designers and clients alike. If you are needing a high-quality, professional logo designed for your company, starting your own logo design contest is by far the best option that you have. There’s simply no other process that enables you to receive as many high-quality designs to choose from at such an affordable rate.
At LogoMyWay, we’ve seen first-hand just how beneficial logo design contests can be. Don’t take our word for it, though; start your own logo design contest on LogoMyWay today and see for yourself why logo design contests have changed the logo design industry for the better.