Some of the most memorable logo designs are those that are simple so that they don’t complicate the viewer with multiple aspects and flashy symbols. However, they are also unique enough that they can be easily recognizable and associated with that specific brand it is representing. The ability to balance both requirements when creating a simple logo design is the key. Today, let’s take a look at five simple logo designs, why they are so memorable, and the meaning behind them.
Apple is the first company that we will talk about today in this article. Apple’s logo may not have any hidden meaning. However, the name itself does have some significance. The purpose wasn’t known until the Steve Jobs biography was released back in October 2011.
It was mentioned that Apple was named so due to a time when Jobs was wandering the west coast and spend time working in an orchard. The Apple named was seen as a fresh, approachable name to call the company. Now, the company and its logo of a simple bitten apple is known worldwide. However, the logo wasn’t always this simple.
The logo first was a photo of Isaac Newton under a tree (a reference we all known from the theory of gravity), later morphing into the logo we all know today.
BMW is a company with an opposite instance of logo-brand name significance. Much is known of the naming, which is Bayerische Motoren Werke, or literally “Bavarian Motor Works”. However, the importance of the logo isn’t well known and is the subject of multiple theories. One theory that has held was that the logo is based on the colors of the Bavarian coat of arms and the checkered pattern based on the rotating plane propellors. Both with a militaristic significance, some have challenged such claims as not being possible due to laws prohibiting the use of country colors or coat of arms in logos at that time in the region, however, this hasn’t prevented the rumor from sticking.
One of the most unique logos of all time is that of Starbucks. However, many consumers overlook the logo’s intricate details unless it is mentioned upon. The logo features a green and white siren with a crown and long flowing hair. This was meant, according to Starbucks, to convey the “seafaring history of coffee and Seattle’s strong seaport roots”. The next time you pick up a cup, pay closer attention to the design, and it will have more meaning now that you understand the significance.
Cisco is a high technology company that focuses or WIFI routers and other networking hardware and software. The design is simply of nine lines of varying heights with the company name below. Many point out that the Cisco logo design is representative of the Golden Gate Bridge in San Francisco. This makes perfect sense due to the company being founded by two Stanford University employees, and due to the company being stationed in San Jose. What better way to show off the company’s roots.
The last logo that we will discuss today is that of Amazon. The online commerce website offers everything under the sun, from clothing to electronics, to even a web grocery store. This is representative of the company’s logo as well. Under the logo name, you’ll notice a right-facing arrow connecting the A and the Z. This is to represent that the web shopping giant hosts everything you’ll need, from A to Z.
Now that you know more about the designs that you use every day, it offers a bit of an additional element of significance that you can appreciate every time you visit their website or use the product. Let us know in the comments below which logo design you prefer.