Logo design is a hard business to succeed in. Graphic designers can be highly successful, and find it difficult the second they migrate over to logo design.
There are many reasons for this, but a lot of it has to do with the constraints which logo designers have to put themselves under. It’s a strange thing in a creative industry to have to chain yourself to certain limits, and bar yourself from doing something out of the ordinary.
In fact, it’s counterintuitive.
But you have to, because logos are not like ordinary graphic designs. They have to be instantly recognisable, and usable on enormous highway billboards and tiny business cards. They have to function as well in full, professionally printed color as black and white output from a broken down photocopy machine that’s seen better days.
So one of the best and smartest ways to make a logo design look a little special is through negative space, and the judicious use of it. Here are twenty great designs that smartly use negative space to its fullest potential, adding detail in cramped and confined spaces.
The Bermuda Aquarium
Child of the King
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Category: All About Logos
, negative space
, top 20
I originally came across the work of Brazilian illustrator Douglas Bicicleta on one of my favorite blogs – Shock Blast. There’s not a lot of info on his flickr account (where all of his work is posted) but I think his illustrations speak for themselves. They’re full of grit, pop, and brilliant detail. I know I love them, what do you think? Let me know in the comments!
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I’ve been really impressed with the work of Dirty Bandits that I’ve seen popping up around the design blog ecosphere. Here’s their deal:
Dirty Bandits is a small, Brooklyn-based design firm specializing it typography, lettering and illustration run by Annica Lydenberg. Work done by Dirty Bandits is fueled by Annica’s deep obsession with type. As a graphic designer she has been paying close attention to typography for many years and focusing on treating letters and words as art.
Artists like this really inspire me. Lately, all I’ve been doing is drawing letters and one day I hope to get good enough to produce work on this level. What do you guys think?
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Miguel Mansur is a freelance illustrator operating out of Philadelphia PA. I came across his behance portfolio a few weeks ago and realized that I see his work floating around tumblr, ffffound, and a few other places pretty regularly; but I’ve never seen a full feature! So of course I’m taking care of that
I really like his work and I’m glad someone with a style as unique as his is making it commercially. Let me know what you think in the comments below!
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