A good logo design connects with a user because it hits certain subconscious spots of the brain with the use of certain colours and shapes. Due to the fact that logos usually aren’t, and shouldn’t, include complex images, companies have to use other tactics to reel their customers in. These are tactics that may not be known at the surface but will tap into their subconscious. Today, we will discuss a couple of subconscious ways you can attract customers to your logo.
All About Colours
Colours are the biggest aspect of what makes a logo a hit. In psychology, colours peer into certain forms of emotions.Including these in your logo will allow customers to be more attracted to your company and its advertising. Below, we have a list of some common colours and their intended emotional affects.
Good: Power, Simplicity, and Modernity
Bad: Death and Coldness
Good: Peace and Purity
Good: Warmth and Brightness
Circles and rounded edges are rarely used for a negative message or intent in advertising. On a visual standpoint, straight edges are simply too simple and stagnant for individuals to want to use in their work. Even squares and rectangles in modern marketing have rounded edges. Circles are well represented as well. On a psychological standpoint, they represent wholeness and continuity.
When are straight-edged shapes appropriate? Look into using them in professional situations, like logos for research and professional settings, not in consumer-geared companies.
The Logo’s Application
The placement of the logos that are created is also quite important. If you have a well designed logo for a water bottle, believe it or not, there is such thing as a correct and incorrect placement of the logo. The reason why, sticking with this example, that Camelbak places their logos at the very top and bottom of their product is to ensure that the way users use the bottle won’t prevent the logo from being seen. Studying the way your customers interact with your product will also allow you to know where to place the logo.
As you can see there are very few aspects of psychology that are used to affect your logo’s subconscious acceptance. However, if these aspects aren’t considered in the logo’s design, it may not be well received. You may feel like it’s a great logo design, and it might be, but it’ll only be a visual attraction (in human relationships, that’s a physical attraction) and not a psychological attraction (in human relationships, that’s an emotional attraction).