We’ve already discussed the possible new trends for 2012 logo design here on Logomyway, but now we want to look a little further out – to 2016 – and ask whether logos as we know them now will actually be logos then.
When is a logo not a logo? If you’re looking from a 2012 viewpoint, then it may well be 2016, because the newly unveiled 2016 Rio Paralympic Games introduces a whole new element to what logo designers traditionally think of when coming up with their design: the third dimension.
The 2016 Rio de Janiero Paralympic Games logo
3D is everywhere these days. We’ve got 3D movies breaking blockbuster records on cinema screens, and 3D printing is a new computing trend which we’re going to look at in a subsequent post here on LMW. It seems like logo design might have to begin thinking beyond its 2D boundaries and into the third dimension within the next four years.
If not, logo designers that stick to traditional two dimensional looks could well be left behind. Will the copies of Adobe Illustrator be swapped out for Blender, a 3D modelling program, by the time we get to 2016? And more importantly, will this change what we view as a logo?
Traditionally, a logo has been something confined to business cards and letter heads. But now computers can have 3D monitors, it seems like we could well be seeing the addition of a new dimension as a permanent addition.
Who’s to say that a statue of a logo is any better (or worse) than a two dimensional format? One thing that is certain is that like the Paralympic Games itself, this new logo is inclusive, rather than exclusive, and easily accessible for all (which is something all designers could learn from). From the press release:
The 2016 Paralympic Games held in Rio, Brazil debuts its multi-sensory logo created by Tátil, a Brazilian design agency. The innovative logo is designed in full 3D, offering accessibility to everyone, regardless of a disability. Referencing the traditional olympic brand, the team devised an off-balance human heart formed from an infinity sign.
What do you think? Are logos likely to go 3D in the next four years? Would you be happy to make the switch? These are some questions to ponder over. If you want to discuss, feel free to do so in the comments below.
