KISS for Logos and Branding

A true logo is a symbol or word or image that is meant to be the identity of a company (or individual, website, corporation, any entity). The thought is that the logo will “brand” their existence. When you look at famous logos, such as the Coca Cola ™ company, you automatically know what it is. White lettering with red background. It’s brand identity.

A website is such an entity that should boast great design, great content, and certainly part of the package is the logo that will brand it. When looking to create a logo the best thing to keep in mind is KISS –keep it simply simple. Some say “Keep it Simple Stupid” but I don’t like to call people stupid, so I’m sticking with “Simply Simple.”

I’ve seen logos that were complex. Ones that cost hundreds of thousands of dollars to produce. (Wow! I’d love to be the designer that they hired to do that!) But the most memorable ones are the ones that are so extremely simple, many designers wouldn’t think they were even finished. Making such logos that can brand a website or company for life doesn’t have to be such a complex job that you have to hire an art major to draw or paint it. Really, the art comes in how you can take the “simple” and apply it.

simple logo using a shape and letters

simple logo using a shape and letters

Some very easy and yes, simple suggestions, are what I call letter art. I’m not talking about using the “Word Art” section of MS Word.  While those are very nice, they are easily recognizable as being “Word Art”.  I’m referring to choosing one or two font families and playing with the letters in your name (name of company, website, etc.) and using just that to create an outstanding logo. Add a bit of color, even using two or three colors can be nice. But make sure that the colors of the logo are colors that will be used throughout the website to make it cohesive. Ebay has a nice logo, it’s just the letters in four different colors and placed out of line. It is whimsical. It is memorable.  And it is profoundly simple.

What not to use as a logo - WordArt

What not to use as a logo - WordArt

Taking the letter art further, add shadows or mirror images. Make them look like a reflection. Add a shape around the name –or just make it the initials –or even one letter. Adding a circle or square, or even make up a shape with free-hand drawing to carve out a unique yet simple logo.

simple logo using a custom shape and letters

simple logo using a custom shape and letters

Use a symbol. A roman numeral, or a letter from the Greek alphabet, done up with a nice outline or shape is unique. Or just make up a symbol by placing shapes together.  Really in the world of logos and branding, the sky’s the limit.

letter art with a mirror effect

letter art with a mirror effect

If you are aiming to make a good logo, one that brands you well, one that will give you good name recognition, keep it simple for the best appeal. Take a look around at successful logos and see what I mean. Most are extremely simplistic in nature.  Coca Cola, Ebay, Google, Overstock.com, to name a few that are very straight forward and even plain, yet very successful.

About the author

Lori Ramsey wrote 2 articles on this blog.

I am a married work-at-home mother to six and have a passion to design beautiful websites at www.designerramsey.com. I have over 10 years of experience in designing websites and developing web businesses.

Comments

3 comments

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