Colors are important in logo design. We just looked recently at the monochrome hipsterisation of design, but the reality is that colors are a call to arms. They appeal to our subconscious senses, and they incite us into making decisions.
That’s important for businesses. After all, what do companies want? They like to ensure that their customers are enticed and eager to buy their products. So picking the right color palette for a logo is all important.
Take a look at this spectrum of logos above. You’ll notice that a lot of similar companies tend to find themselves nearby each other (or, at least, they’ll share similar characteristics). Take the pink colors, for example: 41-45. Barbie, Glam Media and Baskin Robbin are fun, playful and often feminine brands.
BP, Sony Ericson, Sprite and Xbox all share green – and all are futuristic. The blues are generally professional companies. Yellows (Best Buy, Hertz, Subway and Yellow Pages) are utilitarian, common-man companies. Using yellow gets people onside.
Oranges are brash and bold – they’re cool and youth-oriented. Whereas red is a regal, powerful and professional color.
Color psychology is an important thing to consider when designing logos. So before you dash off on the next contest, take a good look at the brief. Think about what the client wants you to aim at. Consider their clients. Then take a look at the spectrums presented above, and think where they’d be best connected.