Behind every great logo is a great designer and (usually) a copy of Illustrator. Behind some of them is a great story.
You might not think about the people who end up designing the world’s most iconic logos – but you should. Becuase there is a chance that in the LMW community there is a designer working right now on a design for the world’s next big company. You might not know it at the time, but when it comes down to claiming credit for the iconic logos that we see in our everyday lives, people ought to know who did what.
Nike – Carolyn Davidson
Carolyn Davidson was working towards her degree at Portland State University in the early 1970s. In 1971, she was asked by Nike to design their logo. The iconic swoosh which is visible from 500 yards was the result – and gave her 12 years of paid work with the company.
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