Behind every great logo is a great designer and (usually) a copy of Illustrator. Behind some of them is a great story.
You might not think about the people who end up designing the world’s most iconic logos – but you should. Becuase there is a chance that in the LMW community there is a designer working right now on a design for the world’s next big company. You might not know it at the time, but when it comes down to claiming credit for the iconic logos that we see in our everyday lives, people ought to know who did what.
Nike – Carolyn Davidson
Carolyn Davidson was working towards her degree at Portland State University in the early 1970s. In 1971, she was asked by Nike to design their logo. The iconic swoosh which is visible from 500 yards was the result – and gave her 12 years of paid work with the company.
Apple – Rob Janoff
Rob Janoff tells the story that he decided to design Apple’s logo based around the Biblical tale of Adam and Eve. Little did he know that Apple’s products would – nearly 30 years later – be the temptation of us all.
Paul Rand – IBM
Everyone knows the IBM logo. Few people know it was the work of Paul Rand. Rand was one of the best-known logo designers that the world has ever seen, and IBM’s logotype was just one triumph in a career full of them.
Lindon Leader – FedEx
Did you know that the FedEx logo only dates back to 1994? Lindon Leader was working for agency Landor Associates at the time that they were given the design contract, and came up with one of the most notable logos of all time.
Ruth Kedar – Google
Google’s initial logo was, well, pretty ugly. And given its popularity on the internet, it was important that the search engine had a presentable face for its brand. So it got Israeli Ruth Kedar to design this using the same elements of the initial design, but with a little more finesse.